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Lighting is sales: How does the LED lighting curve of jewelry cabinet guide customers' sight line?
The jewelry display cabinet with lighting system is equipped with the principle of directional focusing of the light curve. The LED light distribution curve realizes visual guidance by controlling the beam angle (such as 10° narrow light spot or 45° wide light spot). For example, the diamond display cabinet adopts an extremely narrow beam angle of 8°-15°, and the diameter of the light spot is only 20cm. The light intensity is concentrated at the center of the jewelry, forming a stage-like light chasing effect, so that customers' sight is naturally focused on the main product. Data shows that the average customer stay time in the narrow beam (≤30°) area is 42% longer than that in the wide beam area.
The core value of the LED light distribution curve of the jewelry cabinet lies in reconstructing the visual weight of the space through optical parameters: the narrow beam angle strengthens the focus of the single product, the color temperature gradient realizes the category partition, and the dynamic dimming responds to the behavioral data. This "light navigation" system increases the conversion efficiency of the customer's sight track by 60%, and at the same time increases the unplanned purchase rate from 12% to 29%.
Jewelry display cabinets are a kind of display equipment specially used to display and protect precious jewelry. They are made of transparent glass, combined with a well-designed lighting system, and the surface is treated with pearlescent paint. They are simple and generous, showing the elegance and nobility of jewelry.
Placing jewelry in a jewelry display cabinet with a lighting system is convenient for customers to watch. The lighting system of the jewelry display cabinet can better magnify the luster and color of the jewelry. Stimulate customers' desire to try on and buy.
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